The Critical Surveillance Factors-also called Key Surveillance Factors, hereinafter CSF- are each expression that represent a need for knowledge/intelligence within an organisation. They provide an answer to a question raised in the organisation on an external issue. The CSF can be related to each activity of the value chain of each department of an organisation. The results of monitoringthese factors will influence in one way or another the competitiveness of the organisation.
Some people may want to find out more about Competitive Intelligence or simply keep abreast of new developments in this area but don´t know where to find articles, news, theses, etc. on CI. In this post, we collect our favourite information sources on Competitive Intelligence.
Last year, an entry in our blog gave our point of view on how to integrate Competitive Intelligence in an innovation process in an organisation. We often say that we prefer Competitive Intelligence to be an activity focused on added value in innovation processes and, to this end, the CI model deployed in an organisation must be engaged with the established innovation model of the company. Innovation must be something that starts first thing in the morning, from the moment somebody unlocks the door until the last person that leaves the building. We like this because in this way Competitive Intelligence becomes a process that keeps you alert 24 hours a day, 365 days a year (our algorithms do not sleep and do not celebrate Christmas!). Thanks to this, local businesses are able to improve their current products and technologies or innovate and develop new concepts that enables them to make a leap in competitiveness.
This article analyses the different roles that form part of Competitive Intelligence and the most common tasks typically performed.
For a Competitive Intelligence system to work it you don’t need a whole load of fully committed people. In fact, it suffices to include CI tasks in your usual activities (weekly, for example) to obtain a methodical and continual approach.