Competitive Intelligence Blog

Advantages of INNGUMA App

Advantages of INNGUMA App

Nowadays, given the current business environment, critical information needs can arise while you are away from your workplace, travelling or even when you are walking and you don’t have your computer on hand. On the contrary, it is rare for us to be without our Smartphone or Tablet on hand. The INNGUMA mobile application allows you to access your account from anywhere and at the moment you need it.

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5 tips to use when we don’t receive information about our competitors

5 tips to use when we don´t receive information about our competitors

Competitors’ surveillance is one of the main focuses of Competitive Intelligence and, in most cases, one of the essential. Monitoring the movements of our competitors can help us to identify opportunities and threats, to anticipate movements of competition, to identify patterns of behavior, to redefine our value proposition, to modify or improve our products, etc. However, it is sometimes difficult to find information of interest, because our competitors are not big companies or are not very active on the Internet, so we offer some guidelines that can help you:

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