Competitive Intelligence Blog

Competitive intelligence as input for strategic reflection

Competitive intelligence as input for strategic reflection

Last year, an entry in our blog gave our point of view on how to integrate Competitive Intelligence in an innovation process in an organisation. We often say that we prefer  Competitive Intelligence to be an activity focused on added value in innovation processes and, to this end, the CI model deployed in an organisation must be engaged with the established innovation model of the company. Innovation must be something that starts first thing in the morning, from the moment somebody unlocks the door until the last person that leaves the building. We like this because in this way Competitive Intelligence becomes a process that keeps you alert 24 hours a day, 365 days a year (our algorithms do not sleep and do not celebrate Christmas!). Thanks to this, local businesses are able to improve their current products and technologies or innovate and develop new concepts that enables them to make a leap in competitiveness.

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Advantages of INNGUMA App

Advantages of INNGUMA App

Nowadays, given the current business environment, critical information needs can arise while you are away from your workplace, travelling or even when you are walking and you don’t have your computer on hand. On the contrary, it is rare for us to be without our Smartphone or Tablet on hand. The INNGUMA mobile application allows you to access your account from anywhere and at the moment you need it.

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