Definitions

But… what is Competitive Intelligence?

But what is Competitive Intelligence?

There are many occasions where CI professionals have to explain what Competitive Intelligence is.

In INNGUMA, we understand the CI as “an ethic, systematic and collaborative process, supported by specific tools, of collection, analysis, dissemination and interpretation of relevant information about the competitive environment, which is transmitted to the responsible bodies in the organization to generate an ideal context for decision-making.

Read more >>