Monitoring

The importance of the Critical Surveillance Factors in a Competitive Intelligence System

The Critical Surveillance Factors -also called Key Surveillance Factors, hereinafter CSF- are each expression that represent a need for knowledge/intelligence within an organisation. They provide an answer to a question raised in the organisation on an external issue. The CSF can be related to each activity of the value chain of each department of an organisation. The results of monitoring these factors will influence in one way or another the competitiveness of the organisation.

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5 tips to use when we don’t receive information about our competitors

5 tips to use when we don´t receive information about our competitors

Competitors’ surveillance is one of the main focuses of Competitive Intelligence and, in most cases, one of the essential. Monitoring the movements of our competitors can help us to identify opportunities and threats, to anticipate movements of competition, to identify patterns of behavior, to redefine our value proposition, to modify or improve our products, etc. However, it is sometimes difficult to find information of interest, because our competitors are not big companies or are not very active on the Internet, so we offer some guidelines that can help you:

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Which version of INNGUMA fits better to your needs?

Which version of INNGUMA fits better to your needs?

INNGUMA is an initiative that arises from the objective of putting competitive intelligence within the reach of any entity. There are different technology watch tools on the market, but they offer closed systems at considerable costs; INNGUMA pretends that, thanks to its different versions and scalability, any organisation (independently of its size, sector, competitive position, or resources) can monitor its environment and detect the opportunities and threats that are continuously appearing.

INNGUMA is an initiative launched from the technology centre IK4-IDEKO that has proven experience in the field of competitive intelligence. Fruit of the activity carried out over the last 15 years, a competitive intelligence and technological surveillance tool has been created with cutting edge functions but reduced costs.

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