This is the place where you will find information about Competitive Intelligence and Surveillance, from day-to-day recommendations to interviews with professionals in the sector.
When they are considering whether to launch Competitive Intelligence activity, many organizations often have doubts about the adequacy of the moment. While everyone should assess what is the best time to get started in the CI, this article offers some clues that can help reflecting on if it is or not a good time to start Competitive Intelligence activity on the organization:
When talking about Competitive Intelligence, monitoring sources of macroeconomic data is often left in the background, as the information provided is sometimes too far from the scope of work of the organizations. Still, it´s interesting (and sometimes necessary) to monitor these sources as they can provide very important information that helps making strategic decisions, such as opening new markets, relocation of production, changes in providers, etc. We present our favorite macroeconomic information sources:
It is very common that, when starting a Competitive Intelligence project, analysts wonder where can get new information sources to supplement those they know. The search for information sources is sometimes a thankless task, since it is difficult to find high quality results, although it may significantly improve the received information. There is no magic formula that will guarantee the best sources, although there are some good recommendations to follow:
In this post we explain the role of Competitive Intelligence in European research projects under Horizon2020. IK4-Ideko has over 20 years´ experience participating in these projects, which has led to the development of a methodology for exploitation where INNGUMA plays a vital role.
Nowadays, with the exponential growth of internet, there is huge quantity of information available online. Having a specific Competitive Intelligence tool like INNGUMA is helpful for the CI analysts, but there are other useful tools that help working with the received information and that every analyst should know:
Competitive Intelligence is a discipline that is gaining increasing importance, hence the increasing number of CI professionals and profiles in companies. There are associations that bring CI professionals together, institutes devoted to the training and study of CI and, of course, many conferences where practitioners and providers exchange their experiences, views and best practices. In this article we list the main conferences held in the field of CI.
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