This is the place where you will find information about Competitive Intelligence and Surveillance, from day-to-day recommendations to interviews with professionals in the sector.
Defining a conceptual model for your organization is the main task you need to do if you want to practise Competitive Intelligence in an efficient way. A company which has not defined a conceptual model of CI will incur many problems related to the lack of context of Competitive Intelligence and its process.
More and more organizations are realizing that competitive intelligence is highly beneficial for their business activity. Still, it is a discipline that has much room for growth, and we believe that in the future will become critical to any entity, due to three reasons:
CI is an activity that is beneficial to all areas of any business or organization, but there are 4 departments that can get more performance than others: Commercial-Sales; Marketing-Product; R&D–Innovation; and StrategicManagement- Corporate Development. These are the benefits that can be obtained in each of these areas:
Today, we have implemented the 2.5 version of INNGUMA for users of all versions of INNGUMA. This new version brings a complete facelift of INNGUMA, plus new features that can be really useful:
There are many occasions where CI professionals have to explain what Competitive Intelligence is.
In INNGUMA, we understand the CI as “an ethic, systematic and collaborative process, supported by specific tools, of collection, analysis, dissemination and interpretation of relevant information about the competitive environment, which is transmitted to the responsible bodies in the organization to generate an ideal context for decision-making.”
Sometimes, when we start a new project with a client, we are often asked about why we decided to have our tool in the cloud and work under the SaaS (Software as a Service) model. In this article, we answer that question by mentioning the main advantages of cloud computing:
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