Attending trade fairs or “Competitive Intelligence beyond the Internet”

Attending trade fairs or Competitive Intelligence beyond the Internet

The growth of the Internet, the "boom" of social networks, figures as the Community Manager and globalization of markets have caused the network of networks to be the most used information source today, but it is not the only one. When we support organizations to launch Competitive Intelligence activity, we often emphasize that we must not forget other traditional channels such as "word of mouth" or trade fairs. In this article we will explain the best way to plan attendance at a trade fair if we want to take advantage of all the potential it offers.