Tips

5 tips to use when we don’t receive information about our competitors

5 tips to use when we don´t receive information about our competitors

Competitors’ surveillance is one of the main focuses of Competitive Intelligence and, in most cases, one of the essential. Monitoring the movements of our competitors can help us to identify opportunities and threats, to anticipate movements of competition, to identify patterns of behavior, to redefine our value proposition, to modify or improve our products, etc. However, it is sometimes difficult to find information of interest, because our competitors are not big companies or are not very active on the Internet, so we offer some guidelines that can help you:

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6 tips to keep your Competitive Intelligence system healthy

6 tips to keep your Competitive Intelligence system healthy

In INNGUMA we like to say that Competitive Intelligence is like a flower or a bonsai: it can give us many joys but it is delicate and requires constant care. Launching Competitive Intelligence activity and leaving it to its fate, without proper supervision and review, leads to failure inevitably. Therefore, in this article we describe some tasks (some specific and other periodicals) to be performed for the Competitive Intelligence system to work properly so we can benefit from the advantages it offers.

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Our favorite macroeconomic sources

Our favorite macroeconomic sources

When talking about Competitive Intelligence, monitoring sources of macroeconomic data is often left in the background, as the information provided is sometimes too far from the scope of work of the organizations. Still, it´s interesting (and sometimes necessary) to monitor these sources as they can provide very important information that helps making strategic decisions, such as opening new markets, relocation of production, changes in providers, etc. We present our favorite macroeconomic information sources:

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Best practices when identifying information sources for your CI project

Best practices when identifying information sources for your CI project

It is very common that, when starting a Competitive Intelligence project, analysts wonder where can get new information sources to supplement those they know. The search for information sources is sometimes a thankless task, since it is difficult to find high quality results, although it may significantly improve the received information. There is no magic formula that will guarantee the best sources, although there are some good recommendations to follow:

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