Orona develops all-round solutions for lifts and covers the entire value chain, from design to manufacturing, installation and maintenance. It employs some 5,400 professionals, it is the 5th European operator and 1 out of every 10 new lifts in Europe is an Orona lift. They are committed to pragmatic and relevant innovation, as vertical mobility solutions encompass cutting-edge technologies. This makes it necessary to keep a Technology Watch and develop Competitive Intelligence to stay ahead of the competition. This systematic approach provides them with key information and in the 9 years that they have been working with the software, they have extended this practice to practically the entire company.