Competitive Intelligence

INNGUMA will be used in the European EFFRA projects

We are pleased to announce that we have just signed an MOU (Memorandum of Understanding) with EFFRA, the European Factories of the Future Research Association, to offer the use of INNGUMA for R&D projects under its umbrella in order to fully exploit the results of these projects. This agreement entails that free INNGUMA licenses are made available throughout projects funded by the European Commission under the Factories of the Future (FoF) programme.

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Competitive Intelligence: Anglo-Saxon model vs. Spanish model

Throughout the many years that we have been working in the field of Competitive Intelligence we have noticed the great differences that exist between the ways of doing CI in the Anglo-Saxon world (especially the United States) and Spain. Every time we attend an international congress or event – like SCIP – we realize the great differences (structural, organizational, operative) that exist between both worlds. In this article we will try to clarify what these differences are and why both options are valid.

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The importance of the Critical Surveillance Factors in a Competitive Intelligence System

The Critical Surveillance Factors -also called Key Surveillance Factors, hereinafter CSF- are each expression that represent a need for knowledge/intelligence within an organisation. They provide an answer to a question raised in the organisation on an external issue. The CSF can be related to each activity of the value chain of each department of an organisation. The results of monitoring these factors will influence in one way or another the competitiveness of the organisation.

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Competitive intelligence as input for strategic reflection

Last year, an entry in our blog gave our point of view on how to integrate Competitive Intelligence in an innovation process in an organisation. We often say that we prefer  Competitive Intelligence to be an activity focused on added value in innovation processes and, to this end, the CI model deployed in an organisation must be engaged with the established innovation model of the company. Innovation must be something that starts first thing in the morning, from the moment somebody unlocks the door until the last person that leaves the building. We like this because in this way Competitive Intelligence becomes a process that keeps you alert 24 hours a day, 365 days a year (our algorithms do not sleep and do not celebrate Christmas!). Thanks to this, local businesses are able to improve their current products and technologies or innovate and develop new concepts that enables them to make a leap in competitiveness.

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