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The growth of the Internet, the “boom” of social networks, figures as the Community Manager and globalization of markets have caused the network of networks to be the most used information source today, but it is not the only one. When we support organizations to launch Competitive Intelligence activity, we often emphasize that we must not forget other traditional channels such as “word of mouth” or trade fairs. In this article we will explain the best way to plan attendance at a trade fair if we want to take advantage of all the potential it offers.
When facing the implementation of a Competitive Intelligence unit, Key Intelligence Topics, information sources, surveillance networks, etc. are always taken into account, but it is usual to forget about indicators. CI, like any other business, requires monitoring and control to determine the efficiency of the process, incurred costs, benefits, and the achievement of goals. In this article we highlight the crucial role of indicators in the implementation and consolidation of CI units and propose some guidelines for proper choice.
When we talk about Competitive Intelligence, being still a relatively unknown discipline, we often meet with wrong views. People usually have some preconceived ideas about the CI that do not conform to reality. This article will try to disprove these “myths” that have been generated around Competitive Intelligence:
Choosing a provider for your Competitive Intelligence software is a decision that can generate many doubts; there are many options on the market and, at times, may seem similar. However, if you don’t want later surprises, there are aspects to consider when choosing a provider, such as the following: