Who we are

INNGUMA is the work of a group of researchers from IK4-IDEKO Technology Centre.

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IK4-IDEKO has been over 15 years running competitive intelligence tasks and working with companies and organizations.

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If you are interested, you can visit us and we will show you how we work everyday to achieve excellence in research.

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Our team

Jon Núñez

Jon Núñez

Strategic Innovation area researcher

Dr. Ander Azkarate

Dr. Ander Azkarate

Strategic Innovation area manager

Dr. Ibon Serrano

Dr. Ibon Serrano

Exploitation manager

Aitor Fernández

Aitor Fernández

Intelligent Software area researcher

Javier Martín

Javier Martín

Intelligent Software area researcher

José Ángel Marañón

José Ángel Marañón

Enterprise Programme manager

Latest articles

The importance of the Critical Surveillance Factors in a Competitive Intelligence System

The Critical Surveillance Factors -also called Key Surveillance Factors, hereinafter CSF- are each expression that represent a need for knowledge/intelligence within an organisation. They provide an answer to a question raised in the organisation on an external issue. The CSF can be related to each activity of the value chain of each department of an organisation. The results of monitoring these factors will influence in one way or another the competitiveness of the organisation.

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Where to find relevant information on Competitive Intelligence

Some people may want to find out more about Competitive Intelligence or simply keep abreast of new developments in this area but don´t know where to find articles, news, theses, etc. on CI. In this post, we collect our favourite information sources on Competitive Intelligence.

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Competitive intelligence as input for strategic reflection

Last year, an entry in our blog gave our point of view on how to integrate Competitive Intelligence in an innovation process in an organisation. We often say that we prefer  Competitive Intelligence to be an activity focused on added value in innovation processes and, to this end, the CI model deployed in an organisation must be engaged with the established innovation model of the company. Innovation must be something that starts first thing in the morning, from the moment somebody unlocks the door until the last person that leaves the building. We like this because in this way Competitive Intelligence becomes a process that keeps you alert 24 hours a day, 365 days a year (our algorithms do not sleep and do not celebrate Christmas!). Thanks to this, local businesses are able to improve their current products and technologies or innovate and develop new concepts that enables them to make a leap in competitiveness.

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INNGUMA is modular software that allows creating intelligence
in your business by monitoring the
competitive environment.

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