Who we are

A few weeks ago we told you about the constitution of INNGUMA as a new company, linked to a continuous commitment to improving user experience, usability and training. Now the time has come to explain to you what the main transformations we are about to experience are all about.

Competitive Intelligence is one of those areas that has an enormous impact on innovation. Those who know us have heard us say this many times, and now we want to explain to you the importance of Competitive Intelligence in the development of an R&D project. 

We often hear views that relegate software to a secondary role in a Competitive Intelligence System of organisations. While it is true that a CI System must be supported by an appropriate strategy, a rational selection of people, a process adapted to the dynamics of the organisation and leadership and resources as driving forces behind a successful system, software also plays a crucial role. So much so that a good or bad choice can be key to the success or failure of the project.