Knowledge about vtic

This is the place where you will find information about Competitive Intelligence and Surveillance, from day-to-day recommendations to interviews with professionals in the sector.

7 keys to choose competitive intelligence software

We often hear views that relegate software to a secondary role in a Competitive Intelligence System of organisations. While it is true that a CI System must be supported by an appropriate strategy, a rational selection of people, a process adapted to the dynamics of the organisation and leadership and resources as driving forces behind a successful system, software also plays a crucial role. So much so that a good or bad choice can be key to the success or failure of the project.

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We wish you merry Christmas and a wonderful 2018!

2017 has been a very special year for INNGUMA. We changed our identity and we strengthen our position as reference CI software. All this reached its culmination on INNGUMA Day, that thanks to you was a great success. For that reason, we want to thank all of you (both clients and non-clients) for keep maintaining your confidence in INNGUMA. We are a community that constantly grows, and that is critical to maintain our competitiveness and evolution. We are sure that 2018 will be even better, because we will come back full of energy and willing to keep working for our customers.

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INNGUMA will be used in the European EFFRA projects

We are pleased to announce that we have just signed an MOU (Memorandum of Understanding) with EFFRA, the European Factories of the Future Research Association, to offer the use of INNGUMA for R&D projects under its umbrella in order to fully exploit the results of these projects. This agreement entails that free INNGUMA licenses are made available throughout projects funded by the European Commission under the Factories of the Future (FoF) programme.

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Competitive Intelligence: Anglo-Saxon model vs. Spanish model

Throughout the many years that we have been working in the field of Competitive Intelligence we have noticed the great differences that exist between the ways of doing CI in the Anglo-Saxon world (especially the United States) and Spain. Every time we attend an international congress or event – like SCIP – we realize the great differences (structural, organizational, operative) that exist between both worlds. In this article we will try to clarify what these differences are and why both options are valid.

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The importance of the Critical Surveillance Factors in a Competitive Intelligence System

The Critical Surveillance Factors -also called Key Surveillance Factors, hereinafter CSF- are each expression that represent a need for knowledge/intelligence within an organisation. They provide an answer to a question raised in the organisation on an external issue. The CSF can be related to each activity of the value chain of each department of an organisation. The results of monitoring these factors will influence in one way or another the competitiveness of the organisation.

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